M Park Farm provides the principle retailing destination for Allestree, a large residential suburb approximately 1 mile north of the city Centre.

Allestree benefits from an affluent catchment with the resident population in excess of 60,000 within a 10 minute drive time and is located close to the main University of Derby campus.  Park Farm totals approximately 165,000 sq ft of retail space with anchor tenants such as Boots and Farmfoods.